The Gilbane Conference on Content Management @ Seybold 2002

...was held in San Francisco September 11-12, 2002. The program and keynotes speakers are listed below. Stay tuned for our next event, and check out other events we are involved with.

Content management has evolved from an activity mostly associated with managing Web page content into a mainstream IT discipline focused on managing all enterprise content. Enterprise content includes unstructured data, such as email, Office documents, rich media, structured data from relational databases, and XML data, which is now being used to encode and share all types of content. The most difficult aspects of implementing a successful content management system today are integrating it with other enterprise applications and content, organizing the content so it can be located, and communicating it to the appropriate audiences. Our conference is focused on these three areas. Managers of content management systems, corporate content strategies, and IT infrastructure strategies all need to understand what content management technologies can do for their business and how to evaluate the hundreds of new products and technologies available managing and integrating enterprise content. Our conference provides you with the fundamental knowledge you need to build a successful strategy and implementation.

Keynote Panel 1: Content Management Technologies for Enterprise Applications
Wednesday, 9/11
Location: Room 135
10:30am–12:00pm

Session Moderator: Frank Gilbane, Editor, The Gilbane Report

After an update on the state of the content management technology landscape and important trends, Frank Gilbane moderates a keynote panel of industry technology and thought leaders discussing and debating the role of different content management technologies, what new technologies are important for which applications, which work, and which are likely to be integrated into other enterprise software solutions.

Panelists:

• Dan Rasmus, Vice President & Research Leader, Giga Information Group
• Lief Pedersen, Vice President Product Marketing, Vignette
• Jack Jia, Senior Vice President & CTO, Interwoven
• Chris Ramsey, Lead Product Mgr, Content Management Server, Microsoft
• Chris Strachan, Vice President, Enterprise Digital Content Management, Documentum
• Sebastian Holst, Vice President Marketing, Artesia

Keynote Panel 2: Content Management Strategies for Enterprises
Thursday, 9/12
Location: Room 135
9:00am–10:30am

Session Moderator Frank Gilbane, Editor, The Gilbane Report

Where our first keynote panel focuses on technology, this panel of industry leaders look at content management strategies. We discuss how the technologies discussed on the first panel fit into both IT and business strategic planning. We talk about market consolidation, the overlap of solutions, how much to build or buy, the relation between platforms and enterprise applications, and infrastructure strategies. We also talk about what combination of new business opportunities and more efficient business practices can be planned for as a result of the evolving content management technologies.

Panelists:

• Vern Hanzlik, President & CEO, Stellent
• Douglas Neary, Chief Information Officer, Cott Beverage
• Steven Ashley, Senior Vice President, Robert W. Baird & Co., Inc.
• Michael Harris , Senior Vice President, Products & Strategy, FileNET
• Todd Eckler, Vice President Technology, North Plains
  

Project Strategies Track

Wednesday, 9/11
1:00pm–2:30pm Planning and Choosing a Content Management System

Wednesday, 9/11
3:00pm–4:30pm Implementing a Content Management System

Wednesday, 9/11
5:00pm–6:30pm Organizing Your Content: Taxonomies, Information Models, and Metadata Strategies

Thursday, 9/12
11:00am–12:30pm XML and Content Management

Thursday, 9/12
1:30pm–3:00pm Single-Source Content Management: If, Why, and How

Thursday, 9/12
3:30pm–5:00pm Content Management Vendors


IT Strategies Track

Wednesday, 9/11
1:00pm–2:30pm Content Management and Data Integration

Wednesday, 9/11
3:00pm–4:30pm Content Management Infrastructure Strategies

Wednesday, 9/11
5:00pm–6:30pm Content Management, Product Data, and E-Catalogs

Thursday, 9/12
11:00am–12:30pm Content Control: Applying Business Rules and Rights to Content

Thursday, 9/12
1:30pm–3:00pm New Technologies for Content Searching and Categorizing

Thursday, 9/12
3:30pm–5:00pm Enterprise Portals and Content Management: Which Does What and How Do You Choose?

Media Strategies Track

Wednesday, 9/11
1:00pm–2:30pm Relating Digital Asset Management to Content Management

Wednesday, 9/11
3:00pm–4:30pm Content Management for Product Marketing

Wednesday, 9/11
5:00pm–6:30pm Strategies and Best Practices for Media Management