For Immediate Release:

Gilbane Conference on Content Management Technologies Boston Announces Keynotes Sessions and Conference Tracks
9/19/05

Conference Offers Attendees Four Tracks Based on Job Function; Majority of Conference Sessions Delivered by Industry Analysts and Researchers for Balanced Market Perspective

Contacts:
Evan Weisel
Welz & Weisel Communications
703-323-6006
evan@w2comm.com
Jeffrey Arcuri
Lighthouse Seminars
781-821-6634
jarcuri@lighthouseseminars.com

Cambridge, MA, September 19, 2005. The Gilbane Report and Lighthouse Seminars today announced that the Gilbane Conference on Content Management will take place November 29th - December 1st at The Westin Copley Place in Boston, Massachusetts. This annual event brings together thought leaders and practitioners to provide attendees with actionable advice, techniques, best practices, and case studies to help successfully implement content technologies critical to their businesses.

Because of the need to apply content technologies throughout enterprises, the variety of business applications involved, and the diversity of relevant content technologies, the conference program is organized by categories of job function, rather than by technology. The five tracks are:

-- Content Managers Track (CM). This track is for anyone managing content of any type, for everything from small websites, to knowledge management intranets, to large enterprise content strategies.

-- Content Technologists Track (CT). These sessions are for IT or technically oriented content or business managers. The material is a little more technical and looks at a select set of content-related technologies.

-- Marketing Managers Track (MT). This track is designed for content managers who need to manage marketing content, whether for an e-commerce site or a cross-media brand or publishing strategy.

-- Business & Compliance Managers Track (BC). This track is for managers responsible for compliance, governance, and managing content to enhance business processes and risk reduction.

-- Content Technology Works Track (CTW). In addition to our four job-function tracks this special track presents and examines case studies that have been evaluated as part of the Gilbane Content Technology Works Program. The emphasis is on all aspects of successful implementations.

The conference has three dynamic keynote panels:

--  Wednesday, November 30 at 8:30 a.m.
    "New Technologies You Need to Consider for Content Management
    Strategies"
    The pace of information technology development continues to
    increase as organizations develop experience in implementing 
    content applications, and as software vendors vie to incorporate 
    their customer's feedback into product technologies ahead of the
    competition. As most enterprise applications become more
    content-oriented, content technology developments are coming from 
    a broader base of suppliers and developers. This session will look
    at technologies relevant to content-oriented applications many 
    people may not be aware of, or may not think of in the context of 
    content management strategies.

    Moderator: Frank Gilbane, Conference Chair, Editor & Publisher,
    The Gilbane Report
    Participants:
    --  Jon Udell, Lead Analyst, InfoWorld
    --  Coach K. Wei, Founder and CTO, Nexaweb
    --  Jean-Philippe Gauthier, General Manager, Sympatico/MSN,
    --  Bob Wyman, CTO and Co-founder, PubSub
    

--  Wednesday, November 30 at 3:45 p.m.
    "Blog, Wiki, and RSS Technology - Are they Enterprise Ready?
    Applicable? Or a Passing Tempest in a Teacup?"
    Most organizations have probably not seriously considered using
    these technologies in enterprise applications. Yet there are 
    companies using these technologies for collaboration, knowledge 
    management, and publishing applications in corporate environments,
    and there are vendors marketing products based on these to 
    businesses like yours. Do these companies only represent the 
    experimental fringe, or are they early adopters of technologies 
    that will soon be part of every IT department's bag of tricks? 
    This session will focus on the suitability of these for corporate 
    use and hear from both skeptics and proponents of, for example 
    enterprise or group blogs.

    Moderator: Frank Gilbane, Conference Chair
    Participants:
    --  David Berlind, Executive Editor, ZDNet
    --  Ross Mayfield, CEO, Socialtext, Inc.
    --  Bill Zoellick, Senior Analyst, The Gilbane Report
    --  Charlie Wood, Principal, Spanning Partners, LLC

--  Thursday, December 1 at 8:30 a.m.
    "Enterprise Panel on Best Practices & Implementation Strategies"
    Speakers in the keynote session for the CTW track complement the
    opening keynote on technology and trends by sharing their 
    experiences with actually putting content technology to work. This
    panel features enterprise executives who will describe how their 
    companies leverage the technologies discussed in the first 
    keynote. This session will examine actual business and IT planning
    scenarios and identify the characteristics associated with 
    successful content technology deployment.

    Moderator: Mary Laplante, VP Consulting Services, Bluebill
    Advisors, Sr. Editor, Gilbane Report
    Participants:
    --  Pat Tiernan, Vice President of Content and Product Data
        Management, Hewlett-Packard Company

"We have once again built a program anchored by a cross-section of industry thought leaders that provides independent analysis and market perspectives that can't be found at any other event," said Frank Gilbane, Conference Chair. "We are focused on hosting an educational conference that includes everything IT Strategists and project teams need to know in a hype-free environment that offers insights into existing and upcoming technologies necessary to implement content-oriented applications."

Full event details can be found at:
www.lighthouseseminars.com/gilbane_boston_05/GeneralInformation.html

Registration information can be found at:
www.lighthouseseminars.com/gilbane_boston_05/Registration.html

About Bluebill Advisors, The Gilbane Report

Bluebill Advisors, Inc. serves the content management community with publications, conferences and consulting services. The Gilbane Report administers the Content Technology Works(TM) program disseminating best practices with partners Software AG (TECdax:SOW), Sun Microsystems (NASDAQ:SUNW), Artesia Digital Media, a Division of Open Text, Astoria Software, ClearStory Systems (OTCBB:INSS), Context Media (Oracle, NASDAQ:ORCL), Convera (NASDAQ:CNVR), IBM (NYSE:IBM), Idiom, Mark Logic, Open Text Corporation (NASDAQ:OTEX), SDL International (London Stock Exchange:SDL), Vasont Systems, Vignette (NASDAQ:VGN), and WebSideStory (NASDAQ:WSSI). http://www.gilbane.com

About Lighthouse Seminars

Lighthouse Seminars' events cover information technologies and "content technologies" in particular. These include content management of all types, digital asset management, document management, web content management, enterprise portals, enterprise search, web and multi-channel publishing, electronic forms, authoring, content and information integration, information architecture, and e-catalogs. http://www.lighthouseseminars.com

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